Apple SOHO & Tribeca Film Festival

I just received the email that Apple SOHO shop remodeling is done and they are doing something exciting along with this year's Tribeca Film Festival. You can check the schedule and find some exciting sessions, especially Sit Down with J.J. Abrams before MI:3 release. This shows the big inroad that Apple made within the film/video entertainment industry, and Avid should be afraid. Very afraid.

The tough part would be getting up early enough to grab a cup of coffee and trekking down to SOHO before 10am and get a good seat. Yeah, I think I can do that.